Messaging with empathy in mind.
I’m a native of the DC region, with 6+ years of experience helping small-to-medium-sized business market themselves through messaging.
My communications career was born from a love of writing. Since then, my passion for content strategy and brands on a mission have allowed me opportunities to work on campaigns big and small. Here are a few highlights:
- Crafting media releases and social media copy on behalf of a U.S. Congressman
- Being the voice behind celebrity and brand collaborations
- Developing copy for ads displayed in NYC’s Times Square
- Creating digital identities and messaging for authors, nonprofits, ad agencies, and thought leaders
- Leading crisis communications efforts in tech startups
What I do best
Brand Voice & Content Strategy
I specialize in making complex subjects digestible and memorable. Using research, competitive audits, and in speaking with you, I can create a content strategy for your brand, tone and voice guidelines, and consult on copy for your website and digital campaigns.
Blog & Campaign Copywriting
By creating layered audience profiles considering demographics, psychographics, and how those pieces align, I will write content in your messaging mix to help spark conversations, drive prospects forward in your funnel, and convert.
I have experience drafting internal and external messaging on events, amendments, layoffs, rebrands, and beyond. With my empathy-first approach, and research into market trends and cultural tone, I’m able to help predict outcomes and message accordingly.
Through storytelling and establishing brand/media connections, I can help your organization build credibility in your community. These carefully curated, mutually-beneficial relationships take place through pitch creation, careful positioning and information sharing, and mining for like-minded collaborators.
Types of brands and projects I’ve worked on
- Politicians and Political Campaigns
- Maternal Health Startups
- DTC Apps/Software Startups
- Gyms and Personal Trainers
- Medical Centers and Private Practices
- Podcast Launches, Promotion, Pitches, and Content
- Insurance Brokerages
- Clothing Brands
- Advertising Agencies
- Federal Agencies
- Celebrity/Brand Partnerships and Activations
- PR Pitches for Thought Leaders and Businesses