Messaging Matters.
Hi there, I’m Amanda.
I’m a native of the DC region, with over five years of experience helping small business market themselves through messaging.
My communications career was born from a love of writing. Since then, a passion for content and people-skills has allowed me opportunities to work on campaigns big and small; from running the Twitter of a U.S. Congressman, to serving as the keynote at a Chamber of Commerce speaking on SEO, and developing copy for ads displayed in NYC’s Times Square.
Services
Copywriting / Content Strategy
I specialize in taking otherwise complex (or even boring!) subjects, and making them digestible for the audience you serve. Using industry research, content audits, and in speaking with you, I can help create an overarching content strategy for your brand, a tone and voice guideline, or copy for digital and print collateral.
Blog and Article Writing
It’s possible to create content that is both engaging and drives conversions. Together, we can establish and prioritize your business goals and audience profile, and find the right messaging mix to drive search engine optimization (SEO), spark conversations, and increase revenue through goal conversations.
PR/Comms Messaging
I have experience drafting internal and external messaging around program changes, events, policy amendments, layoffs, and rebrands. With my naturally empathetic approach, and intensive research into market trends, I’m able to help predict communications outcomes for a variety of audiences, and message accordingly.
Types of Brands and Projects I’ve Worked On
Politicians / Political Campaigns
Maternal Health Startup
Gyms/Personal Trainers
Medical Treatment Centers
Construction Marketing
Podcast Launches and Promotion
Insurance Brokerages
Small Clothing Retailers
